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All Posts from October 2011

The Ultimate Halloween Makeup


Cinema Secrets has everything you need to have the perfect Halloween in the store. But for the perfectionist or to achieve an elaborate or Professional quality look straight out of the movies, we have Professional Makeup Artists that come to our store every Halloween to create some of the best Halloween Makeups you will ever see. If you are looking for that unforgettable, quality custom makeup, look no further. Many Professional Makeup Artists are on hand Friday, Saturday, Sunday and Monday (Halloween) at Cinema Secrets to work with you to design the perfect makeup as or for your costume. Whether you want to be a vampire, zombie, ghoul, ghost, a beauty makeup or just about anything you can imagine, we can make it happen...and look amazing!

See the pictures below of the step-by-step intricate process and detail Jeff West did last year while turning one of our customers into an Avatar...

All day over the weekend, customers will come in looking normal and leave with extravagant and creative looks for Halloween. Check out some of our favorite before-and-after shots from 2010...


While space for 2011 is limited, we may still be able to squeeze you in. If you are interested, please stop by the retail store to let them know when and what you would like to see about availability. As for pricing, click here to download our 2011 Halloween Makeup Lookbook with prices listed on each design. For any other questions regarding booking, please call (818) 846-0579 and speak with Nina or email

For anyone looking for something a bit more simple, like a few bullet wounds to the head or some Elvish Ears, makeup artists on the floor are on hand to apply those over the weekend as well. For Woochie Applications, it is walk-in only and a first-come first-served basis so be sure to leave extra time if there is a wait.


This weekend is going to be crazy and fun here at Cinema Secrets with all our makeovers, last minute shoppers, food trucks and other promotions...Stop by, we'd love to see you!


Devil's in the Details


Costumes are great, but it's the accessories that can make or break your Halloween character! After all, what's a vampire without fangs? A cat without ears and a tail? Or an evil clown without the makeup?

Accessories are the little details that tie a look together or make one from scratch! You can easily create a whole look based on a great makeup or a few key accessory pieces.

Here are some accessories we've got stocked to help you finish off your costume or help create your original look:

•    BLOOD
Nothing says horror better than blood.  Check out the different types depending on your gorey needs: Fresh FX Blood, Coagulating Blood Gel, Thick scabbing blood jams, fluid spray bloods, and even flavored bloods meant to put in your mouth!
•    TEETH
Teeth aren't just for vampires anymore.  While definitely the most popular check out braces, gold bling, zombie rotted, werewolf, even make it look like you don't have a tooth in your head!
•    HATS
Witches, Firefighters, Police Officers, and Pirates...  even if you're not going as the Mad Hatter this can tie together a costume.  The most popular this year:  mini couture top hats!
Specs are a great way to add character to any look, even if you're not getting ready for Halloween.  We've got sunglasses, plain glass, and goggles to choose from.  From Lady Gaga crazy to simple and conservative, we've got your eyewear. *Please note it is illegal for us to sell theatrical contact lenses over the counter, however any eye care professional can acquire these lenses for you.
Quick to apply and re-useable Woochie latex pieces are a great addition to any costume.  If it's gore or fantasy there's something for you and it's as easy to apply as 1,2,3!
How can you thinking of dressing as a Smurf without the blue skin?  Or go as a zombie without a dead pallor?  Face and body makeup is the ultimate in Halloween transformation and we've got something for everyone.
Need that fake tongue piercing to complete that rock star look?  Or maybe a circlet for the renaissance costume of yours... whatever the case we've got amulets, earrings, and tiaras available for that finishing sparkle.
Knifes, axes, swords, nun chucks, space blasters, Thor's hammer or even Captain America's shield!  We've got everything to battle the forces of darkness... or good if that's your stance. *Sorry kids if it looks like an actual modern period gun Burbank city law says we're not allowed to carry it.
Vintage and realistic to almost a fault, we've got fake tattoos that'll give you the ink you need.
Nothing changes a look quite like a wig.  What would Hagrid be without his hair, mustache, and beard?  Maybe you're in the mood to go from brown to hot pink for a night with temporary hair color spray.  Check out a range of hair goods that'll compliment your look.

Come on in and see what sparks your imagination.  If you look around and you're still not sure? Ask one of our staff members for help or suggestions. They're usually the ones already in costume...


It's That Time of Year Again


Autumn has come and for most it means breaking out your new coats, boots, scarfs, and warm hues of makeup.
But at Cinema Secrets, it means transformation.


Doors open early and close late as all of the glamor and glitz that is Cinema Secrets Professional Cosmetics year-round morphs into the Halloween-Headquarters that encompasses all the crazy and fun that is Halloween on a daily basis.
Los Angelinos flock to the store to get their costumes and makeup needs while Cinema Secrets offers Woochie Demos, along with Professional Woochie Application throughout the season. 


The fun continues as employees dress up for Halloween..


Ok, so maybe one of these isn't an employee, but you have to guess which one...

Also during the season, some of the most popular food trucks around Los Angeles come out to visit Cinema Secrets and park next to the store to serve all of our customers and the Burbank/Toluca Lake Area.

Keep up-to-date with the calendar below so you don't miss out on some of the best trucks!

We love Halloween and hope you do too! Stop by this Halloween for a great time and some quality Halloween time, we look forward to seeing you!


Over the weekend, Cinema Secrets teamed up with Yelp to bring Yelpers a unique Halloween experience for Beauty, Beast & Breakfast! Yelpers who attended the event were treated to Halloween and Cosmetic makeup applications by none other than Cinema Secrets, breakfast by Mo's Restaurant, chili from T's Hot Sauce Truck, psychic answers by psychicgirl Jusstine, scares by Pasadena's Old Town Haunt, mini pumpkins from Toluca Lake Pumpkin Patch, and of course a build-your-own Bloody Mary & Mimosas bar.
The event had Yelpers out early at 9 am in Burbank but the crowd was fantastic! Yelpers had a great time with some excellent food and some fun makeup applications to get them in the Halloween spirit! Some lucky Yelpers even won prizes given away by all the event sponsors!


Saturday Morning at Cinema Secrets--doors are open, food is cooking and drinks are flowing!


Breakfast by Mo's included fantastic multi-grain pancakes, french toast and their roast beef hash! Seconds? Yes please!


Bloody Marys and Mimosas! Is there a better way to start off your Saturday?


Old Town Haunts sent out some friends to partake in the festivities!


Getting a makeup done by one of our Professional Makeup Artists...the Jack Sparrow Transformation!


Yelpers getting bloody! With a Bloody Mary Bar at Cinema Secrets, what more could you expect?


Click here to read what Yelpers had to say about the event

Click here to see more pictures taken at the event

Cinema Secrets is located in Burbank, CA and while we don't always have an open Bloody Mary Bar, we do always have everything to cater to your Halloween & Special FX needs. Stop by and don't forget to Check In! on Yelp to take advantage of extra savings!

And of course, don't forget...



The Bottom Line


Let's get down to the bottom line...and by bottom line, I mean using lip liner...

I can't tell you how many times I've been asked, "Should you line the lips?"  Well, there actually is no bottom line, definite answer to that question because it really depends.  Lining the lips can be a corrective technique or a fashion decision.  Let me explain...



Like fingerprints, lips come in all different shapes and sizes.  Lip liner is used to help correct simple things like thin lips you'd like to make fuller, bleeding lipstick, giving a more definite look to shapeless lips, or balancing out uneven lips.  If you're trying to correct an issue you have with lipstick, lip liner will be your best friend and you definitely use it.


Making Thin Lips Fuller

One of the most popular trends is full, sensuous lips.  Lining thin lips just outside the natural line will give the illusion of fuller lips. 


Liner Tip - Feather or color in from the line onto your lips to keep from having that obvious "liner look" when your lipstick starts to wear down.


Stopping Lipstick Bleed

If you've got fine lines around your lips, or if for some strange reason lipstick just slides off your lips (like it does to me), you are also the perfect candidate to wear lip liner.  Lining your lips will create a makeup-based wall to stop the lipstick from sliding where it's not supposed to.  Once you've applied your liner, powder it down then apply your lipstick. This will set the liner in place and keep it from moving.


Liner Tip- If your liner's tip keeps breaking when you sharpen the pencil it usually means the liner has been dropped and the inside pencil has shattered.  You'll need to replace the liner.


Shapeless Lips

So your lips don't have that cute bow or a full enough bottom.  Well, you've got to sketch out the shape you want.  Using a freshly sharpened liner sketch (meaning short, quick lines that connect, not one big drawn on line) the shapes you want to create just beyond your natural lip line.  Then apply lipstick as usual.


Liner Tip - If you keep the tip of your liner sharp it'll keep your lines crisper and less noticeable, giving you a much cleaner and natural look.



Uneven Lips

Ah, yes, another reason I personally use liner when I wear lipstick.  I have what I like to call "Joker Lips"  meaning I have a big bow on top and a full bottom lip--but when I smile--the top sides of my lips disappear and I look like the Joker from Batman when I wear lipstick.  So I correct them with liner to fill out the thinner bits, using the fuller part as a guide, I just round out the line.


Liner Tip--Use liner colors that are approximately the same color or just a shade darker than the lipstick you plan to wear.  This will keep the liner looking more natural.




You remember that wave a good while back where girls would line their lips in a really dark color and then fill in the lips with a nude lipstick or gloss?  That was a fashion choice. Whenever you make a conscious decision to do something different for the sheer look, that's what we're talking about here.


Now with fashion you can be creative, or copy a recent trend from any of the magazines.   You're only limited here by your imagination. 


Liner Tip--Putting creamier liners in the freezer for give minutes will make it easier to get clean lines when using them.


Trendy Liner with Gloss

A popular trend is people wearing lip liner all over their lips then washing it over with a close lip-gloss color in lieu of lipstick.  This gives a high shine and wet look as opposed to a matte or shimmer of a lipstick.


So now you've got the bottom line answer on lip liners so go out and conquer the world, two lips at a time...