Magazines and Newspapers

One on One: Have I Got a Secret for You!

by Shelley Moench-Kelly

Excerpt:

"While many beauty supplies might not carry makeup lines, it's truly an untapped resource, and one that could put your store ahead of its competition as a one-stop shopping experience for customers. But it's not as simple as stocking your shelves with the latest and greatest products. Take it from someone who knows: Maurice Stein, founder of Cinema Secrets, is an Academy-Award winning makeup artist who has some tried-and-true tips for those wanting to dip a toe in the pool of cosmetics retailing. Beauty Store Business recently spoke with Stein at his headquarters in Burbank, California, to find out about his operation and what keeps it going strong."

» Read the rest at Beauty Store Business